The first thing I notice immediately is that both girls dress extremely comfy. If you ask me, for most working girls, comfort is crucial and yet you don’t want to do it without style. The two of them manage to find that perfect balance of style and comfort, which I think, is strongly reflected in their designs.
The theme for their Autumn/Winter collection is called “down to earth”. What I would describe as a dessert sand storm hitting the black concrete of city dwellers. In earth tones, dusty pinks and blacks made in comfortable and luxurious fabrics such as chiffon and suede, their pieces really form the sand in your cement wardrobe…ok, excuse the weird analogy of clothes haha.
Inspiration behind “Down to Earth, by ownmuse”
Johanna: We were actually very much inspired by fabrics, like this gauze like material that we found in hong kong.
ShuJuang: Ya, we really liked how it was quite translucent and you can add two layers (in different shapes) and play with the transparency of it.
